What
is the digital Marketing ?
Essentially, it's a term used to describe
any marketing efforts that take place on the internet or
on a digital device. There are many different channels that
businesses use to entice customers into buying their products and services
What
is the role of Digital Marketing?
The role of digital marketing is
to help you garner new traffic, leads, and sales for your business by reaching
people looking for your products and services. By itself, web marketing is
the process of marketing your company online to prospective
leads and high-value consumers
Digital
Marketing Techniques:
1.Social Media
Marketing:
A strong presence on social media platforms is the most
important digital marketing tool. There are many ways to promote a brand’s
social media presence. Examples of this are employing social media influencers
to promote brands on their own social media accounts and brands actively
posting and engaging on its accounts to promote its image.
2. Search Engine Optimization:
Search Engine Optimization, or SEO, is a digital marketing technique that involves creating more traffic to a website by making sure a website appears higher up in the results of a search engine like Google. This technique helps business marketing by improving a brand’s awareness.
3. Email Marketing:
Emails are a great marketing technique to get customers to return to a
brand and purchase new products. First, a company must get people to sign up
for an email list after they have made a purchase. Then, based on the knowledge
they receive from the emails, it is highly likely these customers will return.
4. Content Marketing:
Content marketing is creating
valuable and relevant content consistently on platforms. A brand can use
content marketing as a tool to achieve better brand awareness by marketing
itself as a company that is in touch with and important to the world. An
example of this is how Nike is constantly running ad campaigns for athletes
that are on the rise.
5. Video Marketing:
Video marketing works well with content marketing and is also a popular
technique in digital marketing because of the easy access to videos that
technology has provided. By creating quality commercials, companies can inflict
a lasting brand image in its audience heads and get them to think about
purchasing.
6. Web Advertising:
Brands can market themselves more effectively by creating clickable
advertisements to put on popular websites. Examples of this are when ads for
different companies appear on the side of an article on a website like ESPN or
CNN.
7. Affiliate Advertising:
Affiliate advertising is when a brand pays to have a valuable
spokesperson with a large audience, usually a blogger or social media
influencer, to post about their company so that a company can increase its
circulation. A good example of this is when Kylie Jenner, top 10 in total
Instagram followers, posted about a brand called Fashion Nova. This post
rapidly increased Fashion Nova sales as a result of how large Jenner’s audience
and impact is on Instagram.
8. Overall Personalization:
Personalizing brand awareness and creating a unique style can make people
believe whether a company is successful or not. An example of this is Nike’s
infamous swoosh logo, when people see it on a shoe or piece of clothing it is
instantly synonymous with the high quality Nike prides itself on.
9. Creating an App:
The last of the popular digital marketing techniques is creating an app. Creating an app for a brand can give viewers an accessible means of communication and show where to purchase and get notified of new products.
